Meet the Moms!


Luci Hoppe – Ana’s mom (left) and Liz Griffin – Sophie’s mom (right)


Hi there! 

Allow us to introduce ourselves. We are Liz and Luci. Our girls are the founders of the Glow Campaign. This space is usually used by the girls, but we thought it might be a good idea for you to get to hear from the moms today!

Ana and Sophie came home from school one day last spring with a vision to create a charity that would help kids around the world. Of course, we loved their heart in it. But we also figured that this would probably a fleeting interest as are most ideas seven-year olds have.

We decided that we would have a meeting to talk about their charity and it became apparent during that first time together that these girls meant business. They were talking office space, future projects, marketing strategies. After letting them down easy that they wouldn’t be getting an office, we scheduled some follow-up meetings to talk through their goals for the Glow Campaign.

Now we are several projects in and our Glow meetings are getting pretty regular. It’s quite the scene. The girls and us sitting at the dining room table trying to have a “business” meeting with the little siblings playing underfoot. It is crazy, chaotic, but we’ve got to admit. It’s pretty fun too.

Our schedules don’t really have space to run a charity, but we couldn’t pass up this opportunity to help our girls learn about business, leadership, finances, team work and most of all how to make a difference in the world.

Thankfully, we had some experience to pull from. Luci has her masters in social work and Liz has experience working in the non-profit sector. Even though we are here to guide the girls and help them make the decisions, we gotta be honest. This is Ana and Sophie’s project. They are hands-on 100%.

As it has grown, we are hearing from more and more parents who want their kids to be involved in community service and social justice issues. But, it is a hard thing to do. Most families don’t have lots of time or money to contribute. It can feel overwhelming to try to make a difference. Also, some of the topics are heavy and can be hard to explain in a kid-friendly way.

Hopefully that is where The Glow Campaign can help you. Our heart is to help Sophie & Ana mobilize other kids to join in with us. And that means getting the parents involved.

We started the Glow Crew to make it easier for you as a parent to get your kids involved. Glow Crew members will get a monthly email with their “Secret Mission” for that month. The objective is that this would be a vehicle for you as the parent to talk to your kid about whatever issue the secret mission revolves around.

For example, if the mission is to write an encouraging note to a classmate then you have an opportunity to talk to them about bullying and how they can help combat it by being encouraging and inclusive.

As moms, we want to make sure not to introduce anything scary or too heavy to our kids. Together we vet all projects and ideas to make sure that everything gets communicated in an age appropriate way.

We have also set up a Facebook page just for parents. We’d love for you to join and follow along with us there!

Want to sign your kids up for Glow Crew? —> click here

Feel like following alone on our Glow Campaign: Parents’ Edition? —> click here

We are really excited about some of the ideas Sophie & Ana have up their sleeves and can’t wait for them to roll out over the next few months. Thanks so much for getting your kids involved and if you ever have any questions or ideas, shoot us an email at

Looking forward to raising world changers together!


                                                                           Liz & Luci